"The woman always come first," he confirms. Some polite laughter bubbles up a little too slowly. After all, it's a genuine 'lost in translation' moment. Or is it?
Romano Ricci is presenting his Juliette Has a Gun brand in the lower ground events space of the gorgeous new Les Senteurs store in London. In a chronological trot through each scent, accompanied by speedily distributed blotters, he describes notes, composition and creative processes with welcome clarity and brevity and, more importantly, he explains the inspiration behind each scent and behind the brand as a whole.
It's all sex, basically.
Each entry in the range, from the original pairing of Lady Vengeance and Miss Charming to the outstanding Citizen Queen and Calamity J, all are inspired by imaginary seductresses. They all appear to Romano in different outfits, all have something different to say and they all handle his gun in different ways. I'm paraphrasing, of course.
I'd sniffed and thoughtlessly appreciated some of the scents in the past but within the context of the brand creator's frank explanations (not to mention the lovely environs of the new Les Senteurs store) they all became so much more. Understanding enhances appreciation, apparently. Who knew?
Romano's trademark headwear may be a little ill-advised but he's every bit the the charming Southern European lothario incarnate. He's bright, handsome and very amusing, both intentionally and unintentionally. When he emphatically declared that he would never create scents for a man, his effortless machismo instantly reminded me of that infamous Berlusconi quote. But it would be impossible to hold that against him for a moment.
Ricci's perfume pedigree is impeccable. His great-grandmother's first fragrance is a distinct childhood memory and it would be a tragedy of Shakespearean scale if his own scents couldn't live up to that. Thankfully they do.